When it comes to branding your own business, a lot of times, it ends up at the bottom of your to-do list. Between onboarding new clients, managing ongoing projects, tracking expenses and invoicing, and generating leads, branding sometimes feels like the last thing that will impact your bottom line.

But really, the total opposite is true. Cohesive branding is one of the best ways to show prospective clients and potential partners like contractors and architects that you’re the real deal. Instead of looking like a slap-dash biz, a thoughtful logo, well-designed website, and effective client-facing materials can make the difference between booking or losing a gig.

Give people a sense of who you are as a designer from the start with the right branded assets. Showcase your talents and show off your aesthetic at every turn to set yourself apart and show off your style with these top five branded elements.

Brand Colors

Choosing the right colors to represent your brand can give people an immediate impression of you and your business. Use your brand color selection as an opportunity to visually represent what your brand does and showcase the aesthetic you gravitate towards in your interiors. That way, potential clients can get a feel for your overall style and sensibility before they even speak with you.

If you tend to use muted tones and neutral shades, consider incorporating that into your logo. If you’re all about bold colors or pattern mixing, show that off with bright shades or unique color combos. No matter what, just make sure your brand colors are as authentically you as possible.

Logo

Like your brand colors, your logo shows off what your business is all about. No matter if you like clean lines and simple shapes or prefer more detailed design, reflect elements of yourself and your aesthetic in your logo. Whether that is with the font you choose or the iconography that accompanies it, your logo signals to customers exactly what to expect.

Your logo will become the face of your company and will likely be used on all of your biz materials, from business cards to invoices to your email signature. It’s an amazing change to be memorable and instantly recognizable in your industry, so make it count!

Presentation Templates

Branding isn’t only important for attracting potential clients, but for creating the best possible customer experience from start to finish after you book a project, too. By creating a branded presentation template for your mood boards, elevations, and floorplans, you’ll elevate the experience for clients and always put your brand’s best foot forward.

AutoCAD Templates

Make your mark with a customized title block on all your 2D Drawings to give it that extra polish. Showing off your logo and detailed project into your brand colors on every touchpoint will reinforce the quality of your biz and showcase the thought and time you put into every detail. It will also add some flair to the black-and-white AutoCAD drawings, like floor plans and elevations. You can also add important information like the project name, dimensions, and the date, scale, and other specific callouts, all in your branded colors and fonts by using a custom template that adds a hint of “you.”

Customized Templates

No matter what other templates you’re using for your clients—from onboarding documents to contracts to cheatsheets—think about how you can infuse your brand at every turn. Try incorporating your brand colors or adding your logo’s font in the header for a subtle touch of your signature style. When it comes to customized templates, if you can dream it, it can become a reality to level-up your biz.

Now, it’s easier than ever to get started with your own branded templates. Explore the options in our VIDA Shop for a plug-and-play solution that saves you time while also elevating your overall client experience.