Project 11
The beachy vacation rental: ASR Furnish and Style
Meet Project 11: The cute Cali Airbnb freshly furnished and styled by your local ASR gang! Tucked into a high-rise located in downtown San Diego right next to Padres Stadium (talk about an awesome spot!), this one-bedroom condo was destined to become our client’s very first vacation rental.
But before they could welcome guests, they needed the ASR gang to come in and work their makeover magic. We were on our way!
Furnish and Style Project
Our mission was to create an ocean and California lifestyle-inspired space that would invite consistent clicks, bookings and five-star reviews. To make the most of the great location, we designed Project 11 for travelling singles and couples searching for a cozy and welcoming condo within walking distance to downtown San Diego. Project 11 would also be used by our clients when it was unoccupied, so it had to be practical, functional and beautiful, too.
Our clients had a limited budget, so we got thrifty and sourced furnishings from Target, Ikea, Amazon and Etsy. The oversized art prints – which set the tone for our relaxing and soothing beachy theme – were hunted down and found at Etsy of California Lifestyle.
We made the most of layers, colors and texture to create spaces that conjured calming ocean vibes and felt wholeheartedly welcoming. We couldn’t repaint the walls, but they gave us a neutral color palette to work with. We built on it by adding in pops of color while maintaining a minimalist approach to understated style. Finally, we invested our energy in designing for effortless functionality so our client’s guests had everything they needed during their stay.
Then we had some fun and added in cute touches like Cali and San Diego inspired mugs, an adorable Kerig to tie in the colors of the ocean again, a swivel chair to view the sunrise and sunset and a totally pimped-out kitchen with all the cooking accessories a guest would need to feel at home in Project 11. By the time we were done, we were tempted to scoop up the first available booking for ourselves!
