Project 11 was all about styling with purpose. Set in a downtown one-bedroom apartment, this space needed to feel calm, open, and personal—without a full renovation. With a relaxed coastal vibe as our guide, we gave the home a soft refresh that brought warmth, texture, and a sense of place to every room.
From the living room to the bathroom, every detail was styled to reflect a laid-back, beachy feel that still worked for city living. Soft tones, coastal-inspired art, and easy, breezy furniture helped create a space that feels both grounded and uplifting.
In the living room, we leaned into the coastal theme with breezy fabrics, soft blue and sandy hues, and beach-inspired art. The goal was to make the space feel fresh and open while still feeling complete.
The kitchen was styled with clean, minimal pieces and subtle coastal touches to keep it feeling bright and uncluttered. We also installed a pantry organization system to make the most of the small space. Everything has its place, and it’s easy to keep tidy day to day.
In the bathroom, simple styling and light, natural colors helped carry the relaxed feel throughout the home. Artwork and a few layered accessories brought personality without overwhelming the space.
Why It Works
Project 11 is proof that styling alone can totally transform a space. With a clear theme, thoughtful decor, and a few smart organizing systems, even a small city apartment can feel like a personal retreat.
Our favorite part? How pulled together it all feels without being overdone. It’s light, calm, and easy—everything you want in a city home with coastal energy.
Want to bring the Project 11 look into your own space? Start with soft neutrals and coastal blues, keep your surfaces clean, and choose decor that feels relaxed but purposeful.
Small space. Big impact. Coastal calm made simple.
FALL IN LOVE with where YOUR LIFE UNFOLDS
ASR Design Studio is an exclusive residential interior design studio in Southern California.
We specialize in remodeling, new builds, furnishing, and thoughtful styling.
Our approach to creating homes blends our signature style of modern coastal design with our clients’ personal preferences, lifestyles, and objectives.
We believe that your home should tell the story of who you are.
